A boutique yoga mat brand approached Nurox Media to launch its first-ever paid campaign. Despite a beautifully designed product and positive organic engagement, the brand was struggling to generate consistent online sales at scale. Their primary challenge was turning social media attention into qualified traffic, purchases, and repeat customers — all while competing in an oversaturated wellness market.
The Challenge
Nurox Media was challenged to develop and execute a TikTok advertising strategy that would build brand awareness and product demand in a highly visual, competitive market. The goal was to not only increase online sales but to achieve a scalable return on ad spend (ROAS) through precise targeting and performance-driven creative. We also needed to drive high-quality traffic to product pages, while simultaneously educating consumers on the brand’s premium materials and sustainability values. Beyond short-term wins, the campaign had to establish a long-term acquisition funnel capable of supporting consistent growth and customer retention.
1. Audience Strategy
We launched interest-based and behavioral targeting campaigns focused on:
- Fitness & wellness enthusiasts
- Eco-conscious shoppers
- New mothers and 25–45 women with active lifestyles
Lookalike audiences were created using past buyers and social engagers.
2. Creative Strategy
Our TikTok-first creative featured:
- UGC-style reviews of the yoga mat
- “Unroll with me” morning routine trends
- Benefits-focused voiceovers (non-toxic, eco-friendly, anti-slip grip)
- High-performance lifestyle shots of the mat in real yoga sessions
We A/B tested multiple hooks, angles, and lengths to determine which creatives drove the highest click-through and conversion rates.
3. Landing Page Optimization
We collaborated with the client to refresh their Shopify product page with:
- Clear benefit-driven headlines
- Trust-building icons (free shipping, 30-day guarantee, eco-certified)
- Social proof from real buyers and influencer videos
Over a 120-day period, the campaign generated $409,050 in revenue from an ad spend of $56,813, resulting in a highly efficient 7.2x return on ad spend (ROAS). A total of 2056 orders were placed at an average cost per purchase of $27.63, reflecting strong performance in a competitive e-commerce space. In addition to driving sales, the campaign helped grow the brand’s email list by 1786 new subscribers through an in-ad lead magnet. The best-performing creative was a relatable UGC video featuring a beginner yogi completing her 7-day challenge, which consistently outperformed other assets in both engagement and conversion rates.
$56K
$409,050
7.2x
$27.63
Key Wins
- Scaled the brand from zero paid traffic to over 2056 orders in just 16 weeks
- Achieved a profitable and sustainable 7.2x ROAS
- Built a repeatable creative testing system the client now uses across Meta and Pinterest
- Grew their owned audience with nearly 1786 new leads for email and SMS marketing
- Positioned the brand as a credible, eco-conscious choice in the premium yoga niche
💬 Client Feedback
"Partnering with Nurox Media marked a turning point in our brand’s digital growth journey. As a boutique wellness company launching our first paid advertising campaign, we faced the challenge of standing out in a highly saturated market with limited performance marketing experience.
Nurox approached our goals with professionalism, strategic depth, and creativity. Their team crafted a comprehensive TikTok campaign that successfully translated our brand’s values — sustainability, quality, and wellness — into compelling content and targeted messaging. They also collaborated with us on optimizing our Shopify product pages, which led to measurable improvements in both engagement and conversion.
Within four months, we achieved 7.2X return on investment! Beyond the sales, they helped us build a scalable creative testing system and grow our owned audience by nearly 1,800 new leads. We are highly satisfied with the results and the caliber of service delivered."
— Director of Marketing, Boutique Wellness Brand
