A men’s apparel brand offering stylish, contemporary fashion pieces, approached Nurox Media with a clear objective: to significantly enhance the performance of their Facebook advertising campaigns and scale profitably. Despite having a visually strong brand and quality products, their existing campaigns were underperforming, delivering inconsistent results and a return on ad spend (ROAS) that failed to justify their media investment.
The brand was eager to move beyond basic ad execution and adopt a more strategic, data-driven approach to paid social. They sought expert guidance to refine their targeting, optimize creative assets, and implement a scalable campaign structure capable of supporting sustainable growth.
The Challenge:
Our agency was brought in to audit their current performance, identify inefficiencies, and build a comprehensive Facebook ads strategy designed to drive revenue, reduce wasted spend, and unlock profitable scale.
We started by auditing the client’s existing Facebook Ads account to identify gaps in structure, targeting, and creative. The campaigns were unorganized, lacked funnel stages, and had overlapping audiences causing wasted spend. We completely restructured the account using a three-stage funnel: cold, warm, and hot audiences. For cold traffic, our team built lookalike audiences based on past purchasers and engaged users. We designed fresh creatives tailored to each audience segment, focusing on scroll-stopping visuals and persuasive ad copy.
Step 1: Audit & Diagnosis
- Conducted a full audit of the client’s Facebook Ads account.
- Identified issues including poor campaign structure, lack of a funnel strategy, and overlapping audience segments.
- Found inefficiencies such as wasted ad spend due to unsegmented targeting.
Step 2: Funnel Restructuring
- Completely rebuilt the ad account using a 3-stage full-funnel system:
- Cold (new audiences)
- Warm (engaged users, site visitors)
- Hot (cart abandoners, past customers)
Step 3: Audience Development
- Built lookalike audiences based on:
- Past purchasers
- High-engagement users
- Ensured clean segmentation across funnel stages to eliminate overlap.
Step 4: Creative Optimization
- Designed custom creatives for each stage of the funnel.
- Focused on:
- Scroll-stopping visuals
- Persuasive, segment-specific ad copy
- Consistent messaging and offers across the journey
With an ad spend of $8,614.58, the campaign generated $48,279.53 in revenue, resulting in a return on ad spend (ROAS) of 5.60, up from a previous ROAS of 2.03. This reflects an impressive 175.86% growth in ROAS over just two months, showcasing the effectiveness of the optimized strategy and execution.
$8.6K
$48K
5.6X
+175.86%
By addressing structural inefficiencies and implementing a full-funnel, data-driven strategy, Nurox Media transformed a struggling Facebook ad account into a scalable, revenue-generating asset for the men’s apparel brand.
Through strategic audience segmentation, performance-driven creative development, and a refined campaign architecture, we reduced wasted ad spend and improved targeting efficiency. Most importantly, we laid the foundation for sustainable growth by aligning every stage of the customer journey with tailored messaging and optimized media execution.
This project demonstrates how a well-executed Facebook advertising strategy—rooted in analytics, creativity, and funnel-based thinking—can unlock profitable scale and elevate brand performance in a competitive market.
